February 4th is World Cancer Day, and here at Paloma Blanca, this is a cause that is very close to our hearts. Members and family members of our team have been affected over the years, so we would like to take this moment to recognize all who have assisted in raising awareness about cancer and dispelling myths about the disease.
A large misconception is that cancer is a topic that does not need to be talked about, raising awareness is everybody’s duty.
We strongly believe in doing our part in the community to help raise awareness, which is why our team took part in the past years Canadian Breast Cancer Foundation CIBC Run for the Cure. Our team consisted of our employees, our friends, our spouses, and even our children. Our very own Fashion Co-ordinator even ran in Style 4459 in a special Blush colour!! Together with your help, we raised thousands of dollars in support of this amazing cause and took part in the run on October 6th, 2013. We hope to make this a long running tradition within our company.
We will be launching a very special program in support of breast cancer with all proceeds going to Canadian Breast Cancer Foundation in the coming weeks. Follow us on Twitter, Instagram, and Like us on Facebook for updates on how you can support this cause which is so dear to our hearts!